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Lexicon MC-1
Trade-in Program Press Release

Lexicon Announces New Trade-In Program

Lexicon is Offering Consumers the Opportunity to Trade In Their Used A/V Gear for Credit Towards the Purchase of the New Flagship Digital Controller; the MC-1

Bedford, MA (September 1999): Lexicon-Industry leader with over 25 years experience in high-end digital audio products - is offering a new, extremely generous trade-in program towards the purchase of a MC-1 Digital Controller. Effective September 15, 1999 through December 15, 1999, anyone who wishes to trade in their used a/v gear towards the purchase of the company's new flagship digital controller, the MC-1, is eligible for a credit pending evaluation of the used equipment.

This unparalleled program gives home theater enthusiasts the ability to experience the ultimate in surround processing now, without the concern of losing their existing investment in A/V gear.

Central to the MC-1's design is Lexicon's unique DSP expertise which is applied to all of the units listening modes and processing functions. Two dozen such listening modes are on board, including THX Ultra® certification and both Dolby Digital® and DTS® 5.1-channel surround decoding.

The MC-1 also features the latest version of Lexicon's proprietary LOGIC-7 surround algorithm.

LOGIC-7 has been universally praised as the finest surround process currently available for film-sound and music playback from any stereo or 5.1 mix. This exclusive Lexicon 7.1-channel system utilizes four separate surround channels, instead of the usual two, for unrivaled play back realism from any source.

The program provides credits up to $2,000 should a consumer wish to upgrade to the MC-1 Digital Controller. Under the program terms, the customer simply brings their used a/v gear to a participating Lexicon dealer. The credit is then given toward the purchase price of Lexicon's remarkable new MC-1 (Manufactures Suggested Retail Price of $5,995). Please note that trade-in values will vary based on the type and condition of the trade-in gear. For actual trade in values, consumers should contact a participating authorized Lexicon dealer.

Lexicon, Inc., a Harman International Company (NYSE: HAR), has been producing landmark products for both the professional and consumer markets for over twenty-five years. Today, Lexicon continues to lead the way with acclaimed professional and consumer products taking the art and technology of sound reproduction another significant step into the future.

Note: Program valid in North America only, all conditions subject to change without notice.

 

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